Marilyn L. Taylor, Mikael Søndergaard
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
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2017
Hardback
Price:
$ 99.95
Web:
$ 89.96
Availability:
In Stock
2017
Paperback
Price:
$ 34.95
Web:
$ 27.96
Availability:
In Stock