For decades, the economics of sport was regarded as a hobby for a handful of professional economists who were primarily involved in other areas of research. In recent years, however, the significance of the sports economy as a percentage of GDP has expanded dramatically. This has coincided with an equivalent rise in the volume of economic literature devoted to the study of sport. This series provides a vehicle for deeper analyses of the demand for sport, cost-benefit analysis of sport, sporting governance, the economics of professional sports and leagues, individual sports, trade in the sporting goods industry, media coverage, sponsoring and numerous related issues. It contributes to the further development of sports economics by welcoming new approaches and highlighting original research in both established and newly emerging sporting activities. The series publishes the best theoretical and empirical work from well-established researchers and academics, as well as from talented newcomers in the field.