TOTAL: 147
  1. Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers. Learn More
    2018   Hardback Price: $ 145.00   Web: $ 130.50
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    2018   Paperback Price: $ 39.95   Web: $ 31.96
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  2. Advanced Introduction to Private International Law and Procedure

    Advanced Introduction to Private International Law and Procedure

    Peter Hay
    Litigating disputes in international civil and commercial cases presents a number of special challenges. Which country’s courts have jurisdiction, and where is it advantageous to sue? Given the international elements of the case, which country’s law will the court apply? Finally, if a successful plaintiff cannot find enough local assets, what does it take to have the judgment recognized and enforced in a country with assets? Advanced Introduction to Private International Law and Procedure addresses these questions through a comparative overview of legal systems, contrasting Anglo-American common law and the civil law approach of the European Union. Learn More
    2018   Hardback Price: $ 115.00   Web: $ 103.50
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    2018   Paperback Price: $ 27.95   Web: $ 22.36
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  3. Advanced Introduction to Ecological Economics

    Advanced Introduction to Ecological Economics

    Matthias Ruth
    Any human endeavor is shaped by, and shapes, changes in the physical and biological environment. In this Advanced Introduction, Matthias Ruth draws on a diverse set of theories, methods and applications to critically assess key concepts in ecological economics. Learn More
    2018   Hardback Price: $ 99.95   Web: $ 89.96
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    2018   Paperback Price: $ 24.95   Web: $ 19.96
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  4. Advanced Introduction to National Innovation Systems

    Advanced Introduction to National Innovation Systems

    Cristina Chaminade, Bengt-Åke Lundvall, Shagufta Haneef
    Since its emergence in the 1980s the national innovation system (NIS) concept has become widely used by scholars and policymakers alike. In the course of its rapid diffusion it has provoked controversy on fundamental issues. Where did NIS emerge? What is the theoretical core of the concept? Is it actually a scientific concept or simply a buzz-word? How useful is it in terms of low income countries? How does the national innovation system relate to economic, social and environmental sustainable development? Is it meaningful to study national systems in a globalizing economy? What are the legitimate policy implications? This book provides an in depth analysis of all these questions as well as recommending future avenues of research. Learn More
    2018   Hardback Price: $ 115.00   Web: $ 103.50
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    2018   Paperback Price: $ 24.95   Web: $ 19.96
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  5. Essentials of Entrepreneurship Second Edition

    Essentials of Entrepreneurship Second Edition

    Robert A. Baron, Keith M. Hmieleski
    Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success. Learn More
    2018   Hardback Price: $ 160.00   Web: $ 144.00
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    2018   Paperback Price: $ 65.00   Web: $ 52.00
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  6. Advanced Introduction to Environmental Impact Assessment

    Advanced Introduction to Environmental Impact Assessment

    Angus Morrison-Saunders
    This book discusses the big ideas behind EIA thinking and practice. It explores key steps in the process and the core principles underlying these with emphasis placed on best practices. Challenges in designing and implementing development proposals from projects through to plans and policies are addressed. Key topics include the EIA and sustainable development, consideration of alternatives, the mitigation hierarchy, significance determination, cumulative impact assessment, stakeholder engagement, managing uncertainty and adaptive management. The book is aimed at EIA practitioners including proponents, consultants and regulators, as well as researchers and students. Learn More
    2018   Hardback Price: $ 110.00   Web: $ 99.00
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    2018   Paperback Price: $ 24.95   Web: $ 19.96
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  7. Transnational Intellectual Property Law

    Transnational Intellectual Property Law

    Robert P. Merges, Seagull H. Song
    As companies and organisations increasingly operate across national boundaries, so the incentive to understand how to acquire, deploy and protect IP rights in multiple national jurisdictions has rapidly increased. Transnational Intellectual Property Law meets the need for a book that introduces contemporary intellectual property as it is practiced in today’s global context. Focusing on three major IP regimes – the United States, Europe and China – the unique transnational approach of this textbook will help law students and lawyers across the world understand not only how IP operates in different national contexts, but also how to coordinate IP protection across numerous national jurisdictions. International IP treaties are also covered, but in the context of an overall emphasis on transnational coordination of legal rights and strategies. Learn More
    2018   Hardback Price: $ 250.00   Web: $ 225.00
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    2018   Paperback Price: $ 69.95   Web: $ 55.96
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  8. Advanced Introduction to Comparative Constitutional Law

    Advanced Introduction to Comparative Constitutional Law

    Mark Tushnet
    Mark Tushnet excels in updating the Advanced Introduction to Comparative Constitutional Law. In this second edition Tushnet includes new material based on developments in practice and scholarship since the original edition’s publication back in 2014. Topics which are given substantial additional attention include abusive constitutionalism, the idea of the constituent power, eternity clauses and unconstitutional amendments, recent developments in weak- and strong-form constitutional review, and expanded consideration of third generation rights. This title will appeal to those who fell in love with the first edition and those who are interested in learning more about Comparative Constitutional Law. Learn More
    2018   Hardback Price: $ 99.95   Web: $ 89.96
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    2018   Paperback Price: $ 25.95   Web: $ 20.76
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  9. Foreign Operation Methods

    Foreign Operation Methods

    Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
    The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students. Learn More
    2018   Hardback Price: $ 185.00   Web: $ 166.50
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    2018   Paperback Price: $ 55.00   Web: $ 44.00
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  10. Environmental Policy, Sustainability and Welfare

    Environmental Policy, Sustainability and Welfare

    Thomas Aronsson, Kenneth Backlund, Karl-Gustaf Löfgren
    This comprehensive and accessible textbook addresses important relationships between economics and environmental policy, highlighting in particular the role of taxation. It also connects environmental policy to social accounting by describing how measures of welfare and sustainable development depend on whether policies successfully internalize market failures. Learn More
    2018   Hardback Price: $ 110.00   Web: $ 99.00
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    2018   Paperback Price: $ 29.95   Web: $ 23.96
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  11. EU Competition Law

    EU Competition Law

    Eleanor M. Fox, Damien Gerard
    This clear and concise textbook presents EU competition law in political, economic and comparative context. It combines excerpts from key EU rulings with discussions of enforcement policy issues and comparisons with US antitrust cases. Untangling the complex set of factors driving individual outcomes, it is the perfect companion for any student or practitioner in the field. Learn More
    2017   Hardback Price: $ 165.00   Web: $ 148.50
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    2017   Paperback Price: $ 55.00   Web: $ 44.00
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  12. Advanced Introduction to Cost–Benefit Analysis

    Advanced Introduction to Cost–Benefit Analysis

    Robert J. Brent
    This concise yet comprehensive introduction aims to outline the core principles of Cost–Benefit Analysis (CBA), laying them out in an accessible manner with minimum technical detail. The applied nature of the subject is emphasized by showing how each of the principles is applied to an actual public policy intervention, covering transport, education, health and the environment. Robert Brent demonstrates how economic efficiency and equity can be combined as social objectives to help determine decisions that can increase satisfaction for all. Learn More
    2017   Hardback Price: $ 110.00   Web: $ 99.00
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    2017   Paperback Price: $ 27.95   Web: $ 22.36
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  13. Comparative Competition Law and Economics

    Comparative Competition Law and Economics

    Roger J. Van den Bergh
    Offering a concise and critical comparison of EU competition law and US antitrust law from an economic perspective, this is the ideal textbook for international and interdisciplinary courses combining law and economic approaches. Learn More
    2017   Hardback Price: $ 200.00   Web: $ 180.00
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    2017   Paperback Price: $ 65.00   Web: $ 52.00
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  14. The Disappearing Product

    The Disappearing Product

    Chris Bilton
    Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy. Learn More
    2017   Hardback Price: $ 130.00   Web: $ 117.00
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    2017   Paperback Price: $ 45.00   Web: $ 36.00
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  15. Advanced Introduction to Behavioral Economics

    Advanced Introduction to Behavioral Economics

    John F. Tomer
    Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline. Learn More
    2017   Hardback Price: $ 115.00   Web: $ 103.50
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    2017   Paperback Price: $ 24.95   Web: $ 19.96
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  16. Public Policy in Action

    Public Policy in Action

    Victor Bekkers, Menno Fenger, Peter Scholten
    This comprehensive textbook explores the policy process from a multitude of perspectives, including rationalism, culturalism, institutionalism and from a political point of view. This allows students to discover key concepts from the policy science literature and gain a deeper understanding of how public policy is discussed academically and shaped empirically. Learn More
    2017   Hardback Price: $ 170.00   Web: $ 153.00
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    2017   Paperback Price: $ 50.00   Web: $ 40.00
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  17. Unraveling the Mysteries of Case Study Research

    Unraveling the Mysteries of Case Study Research

    Marilyn L. Taylor, Mikael Søndergaard
    An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’. Learn More
    2017   Hardback Price: $ 99.95   Web: $ 89.96
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    2017   Paperback Price: $ 34.95   Web: $ 27.96
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  18. Advanced Introduction to Entrepreneurial Finance

    Advanced Introduction to Entrepreneurial Finance

    Hans Landström
    This book synthesises and stretches our knowledge on entrepreneurial finance and will be invaluable for high level MBA students. It reviews the state-of-the-art and the context of entrepreneurial finance, before outlining the entrepreneur's perspective on the demand for capital, the financier's perspective on its supply and the future direction of research in the area. Learn More
    2017   Hardback Price: $ 120.00   Web: $ 108.00
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    2017   Paperback Price: $ 39.95   Web: $ 31.96
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  19. Contract Law

    Contract Law

    Jan M. Smits
    This innovative and accessible text offers a straightforward and clear introduction to the law of contract suitable for use across geographical boundaries. It introduces the key principles of contract law by comparing solutions from different jurisdictions and has an innovative design with text boxes, colour and graphics, making it a highly attractive tool for studying. This revised second edition has been updated to reflect the most recent changes in the law, including the French reform of the law of obligations and the new UK Consumer Rights Act. A whole new chapter on contracts and third parties has also been added. Learn More
    2017   Hardback Price: $ 175.00   Web: $ 157.50
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    2017   Paperback Price: $ 45.00   Web: $ 36.00
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  20. Theories of the Multinational Firm

    Theories of the Multinational Firm

    Mats Forsgren
    Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the research in international business during the last four decades. Learn More
    2017   Hardback Price: $ 120.00   Web: $ 108.00
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    2017   Paperback Price: $ 39.95   Web: $ 31.96
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