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Branding Chinese Mega-Cities

Policies, Practices and Positioning Edited by Per Olof Berg Stockholm Business School, Stockholm University and Emma Björner, Gothenburg Research Institute, Gothenburg University, Sweden
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Extent: 320 pp
Hardback Price: $140.00 Web: $126.00
Publication Date: 2014
ISBN: 978 1 78347 032 7
Availability: In Stock
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  • Business and Management
  • Marketing
  • Branding
  • Urban and Regional Studies
  • Cities
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.

Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
‘Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.’
– Dr Mihalis Kavaratzis, University of Leicester, UK

‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy. These fascinating stories remind us of the policy mobility in this globalizing world – this is a book that will attract a wide audience across disciplines.’
– Fulong Wu, University College London, UK

‘Scholars from a wide area of business, geography, political science and urban studies will find this book invaluable. The book is also a great asset for practitioners involved in city branding and promotion, city planning and architecture and urban management. A highly recommended book!’
– M. Bhupesh, Decision
Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
Contents:

Preface

Introduction: Setting the Scene
Emma Björner and Per Olof Berg

PART I: CHINESE MEGA-CITIES IN THE MAKING: POLICIES AND GOVERNANCE
1. Developing and Branding a Polycentric Mega-city: The Case of Shanghai
Yuan Ren and Per Olof Berg

2. Governing by the State: A Study of the Literature on Governing Chinese Mega-cities
Wing-Shing Tang

3. Urban Brand Systems: An Example from the Bohai Sea Economic Zone
Feng Xu, Qiulin Lu, Rui Qi and Jing Li

4. Branding Sustainable Cities in China: Global Standards and Local Specificities
Yu Wang-Vedrine

5. Promoting Mega-city Development through Metropolitan Governance: The Case of the Pearl River Delta Region
Lin Ye and Guangming Zhang

PART II: CITY BRANDING AND POSITIONING: PRACTICES, PRINCIPLES AND PROFESSIONS
6. Imagineering Chinese Mega-cities in the Age of Globalization
Emma Björner

7. City Branding in China: Practices and Professional Challenges
Chunying Wen and Xin Sui

8. Strategic Communication of Mega-city Brands: Challenges and Solutions
Hong Fan

9. Branding City Destinations: Experiences of Two Metropolises in China: Hangzhou and Xi’an
Mimi Li, Bihu Wu and Bailu Li

10. (Failed) Mega-events and City Transformation: The Green Vision for the 2004 Olympic Village in Stockholm
Paul T. Levin and Sofie Pandis Iveroth

11. Heritage’s Place: Heritage and Narratives in Chinese City Promotional Films
Marina Svensson

12. Open Sourcing the City Brand
Martin Kornberger

PART III: POSITIONING CITIES: PERFORMANCE, DISTINCTIVENESS AND IMAGINARIES
13. Catwalking the City
Orvar Löfgren

14. Innovation Branding for FDI Promotion: Building the Distinctive Brand
Cecilia Pasquinelli

15. Place-based Brands: Product Origin, Brand Channels and Global Circuits
Dominic Power, Johan Jansson and Xiucheng Fan

16. The Making of the Copy-cat City: Accreditation Tactics in Place Branding
Can-Seng Ooi

17. Climate Change Politics and Hangzhou’s ‘Green City Making’
Jørgen Delman

Conclusion: Branding a Different Species of Cities?
Per Olof Berg and Emma Björner

Index