Print page

Cross-Cultural Management in Practice

Culture and Negotiated Meanings Edited by Henriett Primecz, Corvinus University of Budapest, Hungary, Laurence Romani, Stockholm School of Economics, Sweden and Sonja Sackmann, University of Bw Munich, Germany
Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice.

The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer.
Extent: 192 pp
Hardback Price: $116.00 Web: $104.40
Publication Date: 2012
ISBN: 978 1 84980 407 3
Availability: In Stock
Paperback Price: $46.00 Web: $36.80
Publication Date: 2013
ISBN: 978 0 85793 883 1
Availability: In Stock
$0.00

Buy the E-Book @ paperback price

Join our mailing list

  • Business and Management
  • Critical Management Studies
  • International Business
  • Organisational Behaviour
  • Research Methods in Business and Management
  • Strategic Management
  • Research Methods
  • Qualitative Research Methods
  • Research Methods in Business and Management
  • Research Methods
Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice.

The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer.

Based on empirical fieldwork and qualitative analyses, this path-breaking book will appeal to graduate and postgraduate students in international management as well as practitioners.
‘This is a very good book and a major contribution to the literature on cross-cultural interaction.’
– Roger Bell, Dialogin – The Delta Intercultural Academy

‘Cross-Cultural Management in Practice is a powerful pick for any college-level business holding and considers the diversity of cultures around the world and how various management scenarios evolve from the transfer of business management techniques across these cultures. It analyzes the dynamics of intercultural business interactions, is based on findings provided in cases from Europe, Asia, North Africa, the US and Latin America, and offers many eye-opening cases. . . The result is a powerful survey that business managers working in an international arena will find a “must” reference.’
– The Midwest Book Review

‘Primecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differences in business. Their framework of negotiated meaning systems, and the rich cases that illustrate the “in-the-moment” experiences of global managers as they conduct business in culturally unfamiliar milieus provide managers and educators with a powerful tool for developing global managerial skills. This is a book every global manager and cross-cultural educator should have on his or her bookshelf.’
– Mark E. Mendenhall, University of Tennessee, Chattanooga, US

‘This is a unique, alternative view of culture that has both practical and theoretical significance. The creative analysis of cases from around the world moves the field beyond the sophisticated stereotyping that can result from relying solely on cultural value dimensions to decode interactions. The cases address significant cross-cultural issues, providing useful lessons and richer perspectives on culture.’
– Joyce Osland, San José State University, US

‘This book is an excellent collection of practical and useful cases in cross-cultural management, with some that are very different from what we would call “traditional” cases in cross-cultural management. They are excellent teaching material with an introduction and a conclusion that show students and practitioners how meanings are negotiated in diverse and complex cross-cultural situations.’
– Marie-Therese Claes, Louvain School of Management, Belgium

‘A fascinating book for both the diversity of cultures that are touched upon (from Asia and Africa to Europe and America) and the cultural analyses that are made of various management situations resulting from the transfer of management techniques across countries or the encountering of those embedded in different cultures.’
– Philippe d’Iribarne, CNRS, France

‘A group of multidisciplinary authors from various countries and cultures bring rich experience to this volume. The focus on real-life situations offers a fresh perspective on culture in organizations and management through in-depth case studies including both academic and pedagogical sides. It addresses multi-level cross-cultural issues of international strategic importance for globalizing workplaces. This insightful book is excellent reading for practitioners as well as scholars and students interested in applications in the field of cross-cultural management.’
– Cordula Barzantny, Toulouse Business School, France

‘This volume offers an insightful introduction to qualitative field research aiming to understand the dynamics in intercultural business interactions. Based on the findings provided in ten rich cases from Asia, Europe, North Africa, USA and Latin America, the editors also propose strategies for more effective collaboration in challenging multiple-cultures contexts. The authors and editors have succeeded in transforming the field studies into cases that are stimulating and thought provoking readings, both for practitioners and students of cross-cultural management.’
– Anne-Marie Søderberg, Copenhagen Business School, Denmark
Contributors: G. Azevedo, C.I. Barmeyer, S. Chevrier, L. Clausen, E. Davoine, G. Hollinshead, J. Lemmergaard, J. Mahadevan, S. Michailova, S.L. Muhr, H. Primecz, I. Rittenhofer, L. Romani, S.A. Sackmann, S. Tukiainen, H. Yousfi
Contents:

Introduction

1. Culture and Negotiated Meanings: The Value of Considering Meaning Systems and Power Imbalance for Cross-Cultural Management
Laurence Romani, Sonja A. Sackmann and Henriett Primecz

2. On the Road Again: Culturally Generic Spaces as Coping Strategies in International Consultancy
Sara Louise Muhr and Jeanette Lemmergaard

3. Dynamics of Ethnocentrism and Ethnorelativism: A Case Study of Finnish–Polish Collaboration
Sampo Tukiainen

4. Exploring the Cultural Context of Franco–Vietnamese Development Projects: Using an Interpretative Approach to Improve the Cooperation Process
Sylvie Chevrier

5. The Intercultural Challenges in the Transfer of Codes of Conduct from the US to Europe
Christoph I. Barmeyer and Eric Davoine

6. When American Management System Meets Tunisian Culture: The Poulina Case
Hèla Yousfi

7. Corporate Communication Across Cultures: A Multi-level Approach
Lisbeth Clausen

8. Engineering Culture(s) Across Sites: Implications for Cross-cultural Management of Emic Meanings
Jasmin Mahadevan

9. Negotiating Meaning Across Borders (Finally!): Western Management Training in Eastern Europe
Snejina Michailova and Graham Hollinshead

10. Intercultural Integration in Sino–Brazilian Joint Ventures
Guilherme Azevedo

11. Divorcing Globalization from Orientalism: Resembling Economies and Global Value Added
Iris Rittenhofer

12. Culture and Negotiated Meaning: Implications for Practitioners
Sonja A. Sackmann, Laurence Romani and Henriett Primecz

Index