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Digital Broadcasting

Policy and Practice in the Americas, Europe and Japan Edited by Martin Cave, Visiting Professor, Imperial College Business School, UK and Kiyoshi Nakamura, Professor of Media Industrial Organisation, School of International Liberal Studies, Waseda University, Japan
Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms – cable, satellite, fixed or wireless broadband – countries have available for use and also upon government policies and regulatory interventions.
Extent: 304 pp
Hardback Price: $146.00 Web: $131.40
Publication Date: 2006
ISBN: 978 1 84542 371 1
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  • Economics and Finance
  • Public Sector Economics
  • Innovation and Technology
  • Technology and ICT
Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms – cable, satellite, fixed or wireless broadband – countries have available for use and also upon government policies and regulatory interventions.

The authors show how policies towards digital television are also closely linked with spectrum – for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries’ economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world.

Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
‘. . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy.’
– Richard Hawkins, Communications and Strategies

‘This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate.’
– Madely du Preez, Online Information Review
Contributors: S. Asai, M. Cave, C. Cowie, A. Del Monte, L. Di Mauro, K. Domon, G. Fontaine, H. Galperin, K. Hayashi, E. Joo, S. Kapur, E. Kwerel, J. Levy, H. Mitomo, K. Nakamura, H. Oniki, G. Pogorel, N. Tajiri, Y. Ueda
Contents:

Foreword

1. Digital Television: An Introduction
Martin Cave and Kiyoshi Nakamura

PART I: THE DEVELOPMENT OF DIGITAL BROADCASTING
2. The DTV Transition in the US
Evan Kwerel and Jonathan Levy

3. Digital Broadcasting in the Developing World: A Latin American Perspective
Hernan Galperin

4. DTT and Digital Convergence: A European Policy Perspective
Gilles Fontaine and Gerard Pogorel

5. The Development of Digital Broadcasting in Italy
Alfredo Del Monte

6. The Development of Digital Television in the UK
Martin Cave

7. A Perspective on Digital Terrestrial Broadcasting in Japan
Kiyoshi Nakamura and Nobuyuki Tajiri

PART II: CONTENT RIGHTS AND DIGITAL BROADCASTING
8. Legal and Economic Issues of Digital Terrestrial Television (DTTV) from an Industrial Perspective
Koichiro Hayashi

9. The Management of Digital Rights in Pay TV
Campbell Cowie and Sandeep Kapur

10. Copy Control of Digital Broadcasting Content: An Economic Perspective
Koji Domon and Eulmoon Joo

PART III: DIGITAL BROADCASTING AND PLATFORM COMPETITION
11. Regulation of Digital TV in the EU: Divine Coherence or Human Inconsistency?
Luca Di Mauro

12. Platforms for the Development of Digital Television Broadcasting and the Internet
Hajime Oniki

13. Economies of Scale, Scope and Vertical Integration in the Provision of Digital Broadcasting in Japan
Hitoshi Mitomo and Yasutaka Ueda

14. Comparative Analysis of the Market Structure of Broadcasting and Telecommunications in Japan
Sumiko Asai

Index