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Disclosing Entrepreneurship as Practice

The Enactive Approach Bengt Johannisson, Professor Emeritus, Linnaeus University, Sweden
Some contemporary practice theories are not well suited to studying entrepreneurship as ongoing creative organizing. In order to catch the emergence of entrepreneurship, the scholar has to adopt a dwelling mode and immerse themselves into the concrete doings, the practices, of ‘entrepreneuring’, thus amalgamating the researcher and entrepreneur identities.

Enactive research thus means that the scholar enacts a real-life venture and uses auto-ethnographic methods to organize the insights being gained. Two enacted, year long, projects, are reported in detail and the methods used and the findings from the research are reported in this thought-provoking book.
Extent: 256 pp
Hardback Price: $125.00 Web: $112.50
Publication Date: 2018
ISBN: 978 1 78536 136 4
Availability: In Stock
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  • Business and Management
  • Entrepreneurship
  • Research Methods
  • Research Methods in Business and Management
  • Research Methods
This is an ambitious and engaging book. It lays the foundations for a methodology that bridges entrepreneurship researchers’ need to provide explanations and practitioners’ need to make their local world comprehensible – by calling the researcher to also practise as an entrepreneur.

Disclosing Entrepreneurship as Practice outlines and demonstrates this ‘enactive’ approach and its outcomes in terms of a proposed practice theory of entrepreneurship. Presenting entrepreneurship as a sense-making, stabilising force in a liquid and ambiguous world, accordingly addressed as ‘entrepreneuring’, Bengt Johannisson argues that the duality of shrewdness and prudence provides the appropriate knowledge needed to practise entrepreneurship. By generalising entrepreneurship as creative organizing in multiple arenas beyond just the market, and conceptualising entrepreneurship as practice, this book presents a compelling rationale for considering entrepreneuring as ‘routinized improvisation’ dealing with situations as they arise.

Reflective and thoughtful, this book will be of interest to researchers in the field of entrepreneurship concerned with theoretical and methodological matters, as well as those engaged with qualitative methodology in the social sciences.
‘Bengt Johannisson’s strength as a scholar and researcher is his ability to push the boundaries of what entrepreneurship is, as a process, as well as his keen sense of how and why entrepreneurial processes should be studied. Please acquire this book and, then, carefully explore the ideas and methods he proposes for entrepreneurship scholars to engage in enactive research as “entresearchers” – scholars who are actively involved in entrepreneurial activities who use these experiences as the basis for generating insights into enterpreneuring (entrepreneurship as a verb – as “organizing” is to “organization”.) I enthusiastically support the “entresearcher” paradigm and the methods Bengt Johannisson describes for scholars to engage as “entresearchers” as part of their everyday practice. I believe that the “entresearcher” approach is the most fruitful way for scholars to gain profound insights into the nature of entrepreneurial processes.’
–William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, US

‘In his new book, Bengt Johannisson develops the concept of entrepreneurship as practice (entrepreneuring). The contribution is original, relevant and valuable for both researchers and practitioners.The book’s objectives appear particularly important. The first is to provide the intellectual/theoretical foundations for our understanding of entrepreneuring. The second objective is to offer a methodology that can enhance the dialogue between researchers and practitioners. As Kurt Lewin claimed, there is nothing more practical than a good theory. Thanks to the author this statement makes sense in entrepreneurship?’
–Alain Fayolle, Emlyon Business School, France
Contents: 1. Departure and Roadmap, Provisions and Destiny 2. From Process Philosophy to Practice Theory – Building and Furnishing a Paradigmatic Platform 3. Featuring Enactive Research as a Methodology 4. Practising Enactive Research – Constructing and Contrasting Tales of Entrepreneuring 5. The Practice of Entrepreneuring – Lessons From the Field 6. Exploring the Promises of Enactive Research Bibliography Index