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Emerging Dynamics of Sustainability in Multinational Enterprises

Edited by John R. McIntyre, Professor & Executive Director, CIBER, Scheller College of Business, Georgia Institute of Technology, US, Silvester Ivanaj, Associate Professor, ICN Business School, Nancy–Metz and Member of CEREFIGE, Vera Ivanaj, Associate Professor, ENSIC, Université de Lorraine and Member of CEREFIGE, France and Rabi N. Kar, Principal, SLC, University of Delhi, India
This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contributors from India, Europe and the United States offer fresh perspectives on strategic considerations for firms as well as case material.
Extent: 336 pp
Hardback Price: $140.00 Web: $126.00
Publication Date: 2016
ISBN: 978 1 78471 852 7
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  • Business and Management
  • International Business
  • Management and Sustainability
Economic development that meets the needs of the global population without jeopardizing the capacity of future generations is a worldwide challenge for Multinational Enterprises (MNEs). They are expected to balance their role as global economic actors and environmental stewards in the environment in which they operate.

Contributors from India, Europe and the United States offer new perspectives, contrasting US, European and emerging economies’ approaches to sustainability and how they can generate roadmaps which yield innovative solutions for one of the most contentious issues of our era. Their review suggests that the differential performance across developed and emerging economies has exposed potential weaknesses. Emerging Dynamics of Sustainability in Multinational Enterprises promotes greater emphasis on experimenting with unique local and sustainable approaches to solving problems faced by firms in, or from, emerging economies.

This is a critical resource for researchers, practitioners and policy-makers
concerned with sustainable development issues, and a fresh reference for
graduate-level students and academics focusing on corporate governance,
sustainable development and ethics as well as multinational enterprise
management.

‘This book gives insights into sustainable development and how MNEs and other enterprises are responding to this in their business models. It places special emphasis on the Indian story and, at the same time, tries to explore alternative business models from other parts of the world (such as Africa) that can ensure sustainable development globally. Taking a balanced and multidimensional approach, this book discusses a wide range of literature, opinions, empirical models and case studies, dealing with complex dimensions of the thematic issues.’
– Paul Shrivastava, Executive Director of Future Earth
Contributors: M. Bansal , N. Bhasin, J. Effiong, C. Gendron, B. Girard, P. Goel, D. Griffith, R. Guimaraes, T. Houé, S. Ivanaj, S.K. Jain, V. Jain, R.N. Kar, A. Kaur, Y. Kebede, J.R. McIntyre, Minakshi, K.V. Bhanu Murthy, G.A. Raikar, K.N. Schmidt, K. Sharma, K. Sorsa, G. Suder, A.K. Swain, S. Varma, N.H. Vaz







Contents:

Introduction: Emerging Dynamics of Sustainability in Multinational Enterprises
John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

PART I MNES AND MANAGING SUSTAINABLE BUSINESS DYNAMICS
1. The Role of Multinational Enterprises in Promoting System-Level Innovations in the Finnish Food Industry
Kaisa Sorsa

2. Are Local Businesses or MNEs more Environmentally Sustainable? Some Evidence from Asia
David Griffith

3. Push Factors Causing Outward FDI from Select Asian Economies: Is Sustainability a Concern?
Niti Bhasin, K.V. Bhanu Murthy and Vandana Jain

4. CSR and Networked Organisations
Bernard Girard and Corinne Gendron

5. Convergence and Divergence of Transnational Regulation: The Issue of MNEs and Corporate Social Responsibility
Joseph Effiong

PART II INNOVATIVE STRATEGIC CHOICES AND SUSTAINABLE DEVELOPMENT
6. Implications for Multinational Enterprises Seeking a Sustainable Virtual Environment Using The Building Blocks of Social Media.
Thierry Houé, Klaus N. Schmidt and Renato Guimaraes

7. The Internationalization Path and Sustainability Dynamics in Emerging Economies: The Case of Indian SMEs
Gabriele Suder

8. Sustainable Development Through Consumer Well-Being and Life Satisfaction: Preliminary Findings and Strategy Implications from Study in India
Sanjay K. Jain and Parul Goel

9. DKCMUL: a Case Study in Sustainable Development
Nancy H. Vaz and G.A. Raikar

PART III EMERGING NATIONS AND SUSTAINABLE DEVELOPMENT
10. Environmental Kuznets Curve: CO2 Emissions, Pollution Havens and Type of Economic Development
K.V. Bhanu Murthy and Niti Bhasin

11. Measuring Environmental Consciousness
Kavita Sharma and Monika Bansal

12. Sustainable Agricultural Marketing Strategies and Practices: An Indian Experience
Minakshi, Anil K. Swain and Amrita Kaur

13. Resource Dynamics of Outbound Acquisitions: Evidence from the Indian IT Industry
Sumati Varma and Rabi N. Kar

14. Sustainability through Africapitalism
Yosef Kebede

Index