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Foreign Operation Methods

Theory, Analysis, Strategy Lawrence S. Welch, Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor of International Business, Copenhagen Business School, Denmark
Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.
Extent: 480 pp
Hardback Price: $197.00 Web: $177.30
Publication Date: 2007
ISBN: 978 1 84542 044 4
Availability: In Stock
Paperback Price: $70.00 Web: $56.00
Publication Date: 2008
ISBN: 978 1 84720 926 9
Availability: In Stock
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  • Business and Management
  • International Business
  • Operations Management
Also known as ‘entry modes’ or ‘foreign market servicing methods’, foreign operation methods are critical criteria for companies’ ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.

The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.

Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.
‘New insights and a provocative perspective characterized this book by Professors Welch, Benito, and Petersen. . . Managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries. The book is mandatory reading for academics and graduates in business, international marketing, and international business.’
– Carlos M. Rodriguez, International Marketing Review

‘Numerous books and articles on entry strategies and entry modes explain why companies choose a certain mode and how companies should enter foreign markets. This book, however, deals with the strategic decision making process when deciding which mode to use on entering a new market. The approach in this book is novel in that it discusses and suggests how companies can use a mixed mode approach to achieve success in foreign markets. Moreover, it deals with issues such as how and when to move from one mode to another, which has always been an important question for firms as well as for scholars. To summarize, this is a timely publication which, based on solid theoretical grounding, provides excellent guidelines for managers formulating strategies to enter new markets, as well as expanding their operations in foreign markets.’
– Pervez N. Ghauri, Manchester Business School, University of Manchester, UK
Contents: Preface Part I: Introduction and Theory 1. Introduction 2. Theoretical Approaches Part II: Modes of Operation 3. Franchising 4. Licensing 5. Management Contracts 6. International Subcontracting 7. Project Operations 8. Exporting 9. Alliances 10. Foreign Direct Investment Part III: Strategies 11. Mode Switching and Stretching Strategies 12. Mode Combination Strategies 13. Internationalization, International Strategies and FOMs Part IV: Conclusion 14. Conclusion Index