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Business and Management

  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

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    Hardback (October 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  2. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
    Paperback (September 2022)

    List price £15.95

    Member price £12.76

    Not yet published
    Hardback (September 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  3. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
    Paperback (September 2022)

    List price £15.95

    Member price £12.76

    Not yet published
    Hardback (September 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  4. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...
    Paperback (September 2022)

    List price £15.95

    Member price £12.76

    Not yet published
    Hardback (September 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  5. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...
    Paperback (August 2022)

    List price £15.95

    Member price £12.76

    Hardback (August 2022)

    List price £85.00

    Member price £76.50

  6. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...
    Paperback (August 2022)

    List price £15.95

    Member price £12.76

    Hardback (August 2022)

    List price £85.00

    Member price £76.50

  7. Add to Wish List Advanced Introduction to Business and Human Rights

    Advanced Introduction to Business and Human Rights

    Peter T. Muchlinski
    Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall...
    Paperback (July 2022)

    List price £15.95

    Member price £12.76

    Hardback (July 2022)

    List price £85.00

    Member price £76.50

  8. Add to Wish List Advanced Introduction to Sustainable Careers

    Advanced Introduction to Sustainable Careers

    Jeffrey H. Greenhaus, Gerard A. Callanan
    This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...
    Paperback (July 2022)

    List price £15.95

    Member price £12.76

    Hardback (July 2022)

    List price £85.00

    Member price £76.50

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