This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
