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Business and Management

  1. Add to Wish List Advanced Introduction to Pricing Strategy and Analytics

    Advanced Introduction to Pricing Strategy and Analytics

    Vithala R. Rao
    This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
    Paperback (January 2023)

    List price £17.95

    Member price £14.36

    Not yet published
    Hardback (January 2023)

    List price £85.00

    Member price £76.50

    Not yet published
  2. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

    Member price £13.16

    Hardback (October 2022)

    List price £85.00

    Member price £76.50

  3. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...
    Paperback (September 2022)

    List price £15.95

    Member price £12.76

    Hardback (September 2022)

    List price £85.00

    Member price £76.50

  4. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
    Paperback (September 2022)

    List price £20.95

    Member price £16.76

    Hardback (September 2022)

    List price £85.00

    Member price £76.50

  5. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
    Paperback (September 2022)

    List price £15.95

    Member price £12.76

    Hardback (September 2022)

    List price £85.00

    Member price £76.50

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