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  1. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (October 2022)

    List price £155.00

    Member price £139.50

  2. Add to Wish List Handbook of Niche Tourism

    Handbook of Niche Tourism

    Edited by Marina Novelli, Joseph M. Cheer, Claudia Dolezal, Adam Jones, Claudio Milano
    This Handbook provides critical analyses of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter critically reflects...
    Hardback (September 2022)

    List price £200.00

    Member price £180.00

  3. Add to Wish List Handbook of Technology Transfer

    Handbook of Technology Transfer

    Edited by David E. Audretsch, Erik B. Lehmann, Albert N. Link
    Written by a plethora of expert contributors from a range of institutions, the Handbook of Technology Transfer provides an engaging deep-dive review of technology transfer as a complex and dynamic process, applying different mechanisms c...
    Hardback (September 2022)

    List price £135.00

    Member price £121.50

  4. Add to Wish List Handbook of Innovation for Sustainable Tourism

    Handbook of Innovation for Sustainable Tourism

    Edited by Irma Booyens, Patrick Brouder
    Offering conceptual, empirical and policy contributions from leading international scholars in the field, this comprehensive Handbook investigates a broad range of innovations and new approaches to tourism aimed at enhancing sustainability.
    Hardback (August 2022)

    List price £155.00

    Member price £139.50

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