This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor...
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b...
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to...
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
Building on the current structural focus of the family firm discipline, this Concise Introduction provides a function-based, processual approach to the area. It rethinks the nature of the family firm, advancing a deeper understanding of ...
Examining the psychological and social drivers of unsustainable and sustainable consumption, this Concise Introduction provides an insightful overview of the causes of unsustainable consumer behaviour and the instruments and intervention...
