This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism ...
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m...
Edited by Robert M. McManus, Stanley J. Ward, Alexandra K. Perry
The world cries out for ethical leaders. We expect the best, but we are often left profoundly disappointed. While leadership programs may feature ethics as part of their curriculum, the approach is often either simplistic or overly esote...
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor...
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
