The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field...
‘In recent years, the concept of social capital has become a widely cited but often misused black box deployed willy-nilly to explain any number of societal outcomes. Karen Cook’s masterful Advanced Introduction to Social Capital fills i...
‘The book is a masterful integration of an entire scholarly discipline. Its integration of diverse literatures and disciplines, drawing on decades of research, represents a towering achievement.’
– Don Moore, University of California, Be...
‘Leaders in assessing the impact of analytics and directing the adoption of novel information technologies address the near term challenges of AI applied to clinical care at scale.’
– Isaac Kohane, Harvard University, US
‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’
– Marcel Erni, Co-Founder, Partners Group
‘Contrasting leadership styles, charismatic CEOs, toxic hierarchies and contested takeovers: these are the timbers that underpin the narratives of Game of Thrones and business school curricula. If we learn best through stories that bring...
‘A pioneer in the field of business and human rights who famously predicted the legal implications of the UN Guiding Principles, Peter Muchlinski's new book confirms the depth of his scholarship and unparalleled insight into a complex, f...
Kim S. Cameron, Robert E. Quinn, Jeff DeGraff, Anjan V. Thakor
This third edition of Competing Values Leadership serves as the key source for understanding and using the Competing Values Framework, one of the most widely used and highly cited frameworks in the world for understanding human behavior,...
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t...
James W. Cooper, Michele E. Yoder, Stacey L. Watson
Computer simulations, serious digital games, and gamification add fun and engagement to business courses, while also improving students' learning outcomes. Computer Simulations and Gaming provides business educators with the theoretical ...
‘How does one build and sustain a career over the lifespan? Greenhaus and Callanan provide a roadmap for how to navigate careers in today’s turbulent work environment. Full of practical tips and research-based insights, this book is a mu...
