£

Business and Management

  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

    Member price £76.50

    eBook:

    £12.76

    Find out more
  2. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

    Member price £85.50

    eBook:

    £23.96

    Find out more
  3. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...
    Paperback (2021)

    List price £29.95

    Member price £23.96

    Hardback (2021)

    List price £105.00

    Member price £94.50

    eBook:

    £23.96

    Find out more
  4. Add to Wish List Mastering Ethics in Organizations

    Mastering Ethics in Organizations

    Donna Ladkin
    This innovative textbook provides a systematic approach to developing practices of perception, reflection and inquiry to facilitate sound ethical action in organizational settings. Now in its second edition, Donna Ladkin’s Mastering Ethi...
    Paperback (2021)

    List price £35.95

    Member price £28.76

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £28.76

    Find out more
  5. Add to Wish List Advanced Introduction to Employee Engagement

    Advanced Introduction to Employee Engagement

    Alan M. Saks, Jamie A. Gruman
    This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...
    Paperback (2021)

    List price £15.95

    Member price £12.76

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £12.76

    Find out more
  6. Add to Wish List Advanced Introduction to Business Ethics

    Advanced Introduction to Business Ethics

    John Hooker
    This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...
    Paperback (2021)

    List price £15.95

    Member price £12.76

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £12.76

    Find out more
  7. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £13.16

    Find out more
  8. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price £32.95

    Member price £26.36

    Hardback (2021)

    List price £95.00

    Member price £85.50

    eBook:

    £26.36

    Find out more
  9. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £13.16

    Find out more
  10. Add to Wish List Entrepreneurship in Theory and Practice

    Entrepreneurship in Theory and Practice

    Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
    The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and ...
    Paperback (2021)

    List price £32.95

    Member price £26.36

    Hardback (2021)

    List price £110.00

    Member price £99.00

    eBook:

    £26.36

    Find out more
  11. Add to Wish List Advanced Introduction to Law and Entrepreneurship

    Advanced Introduction to Law and Entrepreneurship

    Shubha Ghosh
    This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

    eBook:

    £13.16

    Find out more
  12. Add to Wish List Business Law for Entrepreneurs

    Business Law for Entrepreneurs

    Margo E.K. Reder, Kabrina K. Chang, Sean P. Melvin, Jonathan J. Darrow
    Business Law for Entrepreneurs covers the unique business and legal issues of startups and small businesses. This cutting-edge textbook provides students with the competence and practical insights required to identify and respond to emer...
    Paperback (2021)

    List price £40.00

    Member price £32.00

    Hardback (2021)

    List price £150.00

    Member price £135.00

    eBook:

    £32.00

    Find out more
My Cart