Business and Management
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Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...eBook:Find out more£18.36
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Advanced Introduction to Business Ethics
John Hooker
This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...eBook:Find out more£13.80
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Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more£15.96
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Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...eBook:Find out more£14.36
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Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...eBook:Find out more£15.96
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Advanced Introduction to Global Production Networks
Neil M. Coe
Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...eBook:Find out more£15.96
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Advanced Introduction to National Accounting
John M. Hartwick
This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highligh...eBook:Find out more£18.36
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Advanced Introduction to Sustainable Tourism
David Weaver
This critical review of sustainable tourism, from its beginnings in the late 1980s to the present, examines the pressing challenges posed by the effects of global warming and the persistence of deep poverty and social unrest in many regi...eBook:Find out more£14.36
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Advanced Introduction to Social Innovation
Frank Moulaert, Diana MacCallum
Social innovation (SI) has, in the last decade or so, become an important idea and concept in policy, practice and scholarship surrounding human development. It is often seen as an antidote to narrowly defined technological and market-or...eBook:Find out more£14.36
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Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more£17.56
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Advanced Introduction to Globalisation
Jonathan Michie
Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...eBook:Find out more£15.96
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Advanced Introduction to Corporate Venturing
Robert D. Hisrich
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considera...eBook:Find out more£17.56