Business and Management
-
Add to Wish List
![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...eBook:Find out more£12.76
-
Add to Wish List
![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...eBook:Find out more£12.76
-
Add to Wish List
![Advanced Introduction to the Sociology of Work]()
Advanced Introduction to the Sociology of Work
Amy S. Wharton
This Advanced Introduction examines the economic, social, and political conditions that have shaped the 21st century workplace in wealthy democracies, highlighting the changes in work since the 1970s which have produced the ‘new economy’...eBook:Find out more£15.16
-
Add to Wish List
![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more£12.76
-
Add to Wish List
![Advanced Introduction to Corporate Finance]()
Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...eBook:Find out more£12.76
-
Add to Wish List
![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£12.76
-
Add to Wish List
![Advanced Introduction to Employee Engagement]()
Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...eBook:Find out more£17.56
-
Add to Wish List
![Advanced Introduction to Business Ethics]()
Advanced Introduction to Business Ethics
John Hooker
This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...eBook:Find out more£13.80
-
Add to Wish List
![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more£15.96
-
Add to Wish List
![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...eBook:Find out more£14.36
-
Add to Wish List
![Advanced Introduction to Law and Entrepreneurship]()
Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...eBook:Find out more£15.96
-
Add to Wish List
![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...eBook:Find out more£15.96
