Business and Management
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field... -
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![Advanced Introduction to Social Capital]()
Advanced Introduction to Social Capital
Karen S. Cook
‘In recent years, the concept of social capital has become a widely cited but often misused black box deployed willy-nilly to explain any number of societal outcomes. Karen Cook’s masterful Advanced Introduction to Social Capital fills i... -
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![Advanced Introduction to Negotiation]()
Advanced Introduction to Negotiation
Leigh Thompson, Cynthia S. Wang
‘The book is a masterful integration of an entire scholarly discipline. Its integration of diverse literatures and disciplines, drawing on decades of research, represents a towering achievement.’ – Don Moore, University of California, Be... -
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![Advanced Introduction to Artificial Intelligence in Healthcare]()
Advanced Introduction to Artificial Intelligence in Healthcare
Tom Davenport, John Glaser, Elizabeth Gardner
‘Leaders in assessing the impact of analytics and directing the adoption of novel information technologies address the near term challenges of AI applied to clinical care at scale.’ – Isaac Kohane, Harvard University, US -
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![Advanced Introduction to Private Equity]()
Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’ – Marcel Erni, Co-Founder, Partners Group -
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![Advanced Introduction to Business and Human Rights]()
Advanced Introduction to Business and Human Rights
Peter T. Muchlinski
‘A pioneer in the field of business and human rights who famously predicted the legal implications of the UN Guiding Principles, Peter Muchlinski's new book confirms the depth of his scholarship and unparalleled insight into a complex, f... -
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![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
‘How does one build and sustain a career over the lifespan? Greenhaus and Callanan provide a roadmap for how to navigate careers in today’s turbulent work environment. Full of practical tips and research-based insights, this book is a mu... -
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![Advanced Introduction to the Sociology of Work]()
Advanced Introduction to the Sociology of Work
Amy S. Wharton
‘The prose is pitched perfectly for advanced undergraduates and was highly engaging for me as well. It feels fresh and up to date. Data-rich sections include the precarity of work, the digital economy, gender at work in international con... -
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ... -
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c... -
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![Advanced Introduction to Corporate Finance]()
Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
‘This book does a great job reviewing the most important aspects of corporate finance written in an accessible manner for a wide audience. Non-finance managers that need to grasp the basics, as well as finance-trained folks who simply ne...eBook:Find out more£12.76
