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  1. Add to Wish List Advanced Introduction to Tourism Economics

    Advanced Introduction to Tourism Economics

    David W. Marcouiller
    This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism ...
    Paperback (October 2023)

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  2. Add to Wish List Advanced Introduction to Service Innovation

    Advanced Introduction to Service Innovation

    Faïz Gallouj, Faridah Djellal, Camal Gallouj
    This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m...
    Paperback (October 2023)

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  3. Add to Wish List Advanced Introduction to Entrepreneurial Finance

    Advanced Introduction to Entrepreneurial Finance

    Hans Landström
    Fully revised and updated, this Advanced Introduction provides a comprehensive understanding of entrepreneurial finance of new and growing ventures. With a unique research-based focus, Hans Landström synthesizes contemporary knowledge an...
    Paperback (2023)

    List price £21.95

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  4. Add to Wish List Advanced Introduction to Pricing Strategy and Analytics

    Advanced Introduction to Pricing Strategy and Analytics

    Vithala R. Rao
    This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
    Paperback (2023)

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  5. Add to Wish List Advanced Introduction to Radical Innovation

    Advanced Introduction to Radical Innovation

    Joe Tidd
    Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radic...
    Paperback (2023)

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  6. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (2022)

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  7. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...
    Paperback (2022)

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  8. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
    Paperback (2022)

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  9. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
    Paperback (2022)

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  10. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...
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  11. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...
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  12. Add to Wish List Advanced Introduction to Business and Human Rights

    Advanced Introduction to Business and Human Rights

    Peter T. Muchlinski
    Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall...
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