Business and Management
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![Globalization in the Asian Region]()
Globalization in the Asian Region
Edited by Gloria Davies, Chris Nyland
Bringing together contributors from both the university sector and business-centered research institutions, this comprehensive volume offers diverse perspectives on the impacts and consequences of globalization in different parts of the ...eBook:Find out more£29.60
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more£28.00
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![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ... -
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![Malaysian Business in the New Era]()
Malaysian Business in the New Era
Edited by Chris Nyland, Wendy Smith, Russell Smyth, Marika Vicziany
This volume explores Malaysian business in the era that began with the Asian financial crisis of 1997–1999. The contributions, by a broad range of international experts, are informed by a wish to identify what Malaysia needs to do to sus...eBook:Find out more£30.40
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![Creating the New Economy]()
Creating the New Economy
R. D. Norton
The author provides a sharply etched portrayal of the geography of the new economy. He lists specific case studies of the failure of established managerial corporations to capitalize on inventions, a failure remedied by newcomers. The ... -
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![The Economics and Management of Intellectual Property]()
The Economics and Management of Intellectual Property
Ove Granstrand
This unique book – informed by ten years’ research – focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive ov... -
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![INNOVATION IN EAST ASIA]()
INNOVATION IN EAST ASIA
Michael Hobday
Innovation in East Asia is the first book to show how ‘latecomer’ firms from Taiwan, South Korea, Hong Kong and Singapore have caught up technologically with Japan and learned to innovate. Mike Hobday examines the technology acquisition ... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
