Business and Management

Advanced Introduction to Pricing Strategy and Analytics

Vithala R. Rao

This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...

Paperback (January 2023)

List price ~~£17.95~~

Member price £14.36

Not yet published

Hardback (January 2023)

List price ~~£85.00~~

Member price £76.50

Not yet published

Advanced Introduction to Digital Marketing

Utpal Dholakia

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...

Paperback (October 2022)

List price ~~£16.45~~

Member price £13.16

Not yet published

Hardback (October 2022)

List price ~~£85.00~~

Member price £76.50

Not yet published

Paperback (September 2022)

Advanced Introduction to Megaprojects

Nathalie Drouin, Rodney Turner

Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...

List price ~~£20.95~~

Member price £16.76

Hardback (September 2022)

List price ~~£85.00~~

Member price £76.50

Paperback (September 2022)

Advanced Introduction to Social Capital

Karen S. Cook

This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...

List price ~~£15.95~~

Member price £12.76

Hardback (September 2022)

List price ~~£85.00~~

Member price £76.50

Advanced Introduction to Private Equity

Paul A. Gompers, Steven N. Kaplan

This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...

Paperback (August 2022)

List price ~~£19.95~~

Member price £15.96

Hardback (August 2022)

List price ~~£85.00~~

Member price £76.50

eBook:

£15.96

Advanced Introduction to Artificial Intelligence in Healthcare

Tom Davenport, John Glaser, Elizabeth Gardner

Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...

List price ~~£15.95~~

Member price £12.76

List price ~~£85.00~~

Member price £76.50

eBook:

£12.76

Advanced Introduction to Business and Human Rights

Peter T. Muchlinski

Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall...

List price ~~£15.95~~

Member price £12.76

List price ~~£85.00~~

Member price £76.50

eBook:

£12.76

Principles of International Logistics

Jose L. Tongzon

This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...

List price ~~£30.95~~

Member price £24.76

List price ~~£115.00~~

Member price £103.50

eBook:

£24.76

Advanced Introduction to Sustainable Careers

Jeffrey H. Greenhaus, Gerard A. Callanan

This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...

List price ~~£15.95~~

Member price £12.76

List price ~~£85.00~~

Member price £76.50

eBook:

£12.76

Advanced Introduction to Scenario Planning

Paul J.H. Schoemaker

Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...

List price ~~£15.95~~

Member price £12.76

List price ~~£85.00~~

Member price £76.50

eBook:

£12.76

Advanced Introduction to the Sociology of Work

Amy S. Wharton

This Advanced Introduction examines the economic, social, and political conditions that have shaped the 21st century workplace in wealthy democracies, highlighting the changes in work since the 1970s which have produced the ‘new economy’...

List price ~~£18.95~~

Member price £15.16

List price ~~£85.00~~

Member price £76.50

eBook:

£15.16