Business and Management
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘In the increasingly globalized business environment, successful marketing heavily depends on how well culture and its effects on consumer behavior, and how companies can apply this knowledge to their marketing strategy and practice, are... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Handbook of Sustainability-Driven Business Strategies in Practice]()
Handbook of Sustainability-Driven Business Strategies in Practice
Edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen
‘Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection o... -
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
‘I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business ... -
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo... -
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![Advanced Introduction to Business Ethics]()
Advanced Introduction to Business Ethics
John Hooker
‘This long overdue book is powerful and right-sized. John Hooker lays out the tools that managers and students will need to unravel today’s ethical quandaries in business, from artificial intelligence to corporate governance. In my opini... -
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![Mastering Ethics in Organizations]()
Mastering Ethics in Organizations
Donna Ladkin
‘This is a terrific book. It takes seriously the idea that to do ethics effectively we have to, in Dewey's words, “get inside the problem”. The book is a treasure trove of ideas and techniques that will help decision makers really unders... -
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![Advanced Introduction to Employee Engagement]()
Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
‘This well-argued book will help researchers and practitioners navigate the complicated landscape of employee engagement. The authors offer a deceptively simple model that synthesizes antecedents, processes and consequences. They integra... -
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...eBook:Find out more£12.76
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more£26.36
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...eBook:Find out more£12.76
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![Advanced Introduction to Law and Entrepreneurship]()
Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...eBook:Find out more£12.76
