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Business and Management

  1. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price £29.95

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    Hardback (2018)

    List price £100.00

    Member price £90.00

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  2. Add to Wish List Essentials of Entrepreneurship Second Edition

    Essentials of Entrepreneurship Second Edition

    Robert A. Baron, Keith M. Hmieleski
    Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text e...
    Paperback (2018)

    List price £36.95

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    Hardback (2018)

    List price £105.00

    Member price £94.50

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  3. Add to Wish List Foreign Operation Methods

    Foreign Operation Methods

    Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
    ‘Welch, Benito and Petersen add depth and conceptual richness to the study of foreign operation modes.' – Klaus E. Meyer, Journal of International Business Studies
    Paperback (2018)

    List price £39.95

    Member price £31.96

    Hardback (2018)

    List price £121.00

    Member price £108.90

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  4. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    ‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...
    Paperback (2017)

    List price £20.95

    Member price £16.76

    Hardback (2017)

    List price £85.00

    Member price £76.50

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  5. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    ‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...
    Paperback (2017)

    List price £35.95

    Member price £28.76

    Hardback (2017)

    List price £84.00

    Member price £75.60

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  6. Add to Wish List Unraveling the Mysteries of Case Study Research

    Unraveling the Mysteries of Case Study Research

    Marilyn L. Taylor, Mikael Søndergaard
    An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, d...
    Paperback (2017)

    List price £30.95

    Member price £24.76

    Hardback (2017)

    List price £63.00

    Member price £56.70

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    £24.76

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  7. Add to Wish List Theories of the Multinational Firm

    Theories of the Multinational Firm

    Mats Forsgren
    ‘The book naturally suggests several research questions. Readers will be curious to be advised what helps a critical researcher to know which theoretical approach can best serve their needs in designing and pursuing an international busi...
    Paperback (2017)

    List price £30.95

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    Hardback (2017)

    List price £79.00

    Member price £71.10

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  8. Add to Wish List Advanced Introduction to Entrepreneurial Finance

    Advanced Introduction to Entrepreneurial Finance

    Hans Landström
    ‘I think readers can learn a great deal from this book. Indeed, I hope it will inspire more researchers to engage in entrepreneurial finance as a fascinating research topic.’ – Douglas Cumming, International Small Business Journal
    Paperback (2017)

    List price £26.95

    Member price £21.56

    Hardback (2017)

    List price £85.00

    Member price £76.50

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  9. Add to Wish List Entrepreneurship in Theory and Practice

    Entrepreneurship in Theory and Practice

    Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
    Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunit...
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    £27.16

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  10. Add to Wish List Advanced Introduction to Globalisation

    Advanced Introduction to Globalisation

    Jonathan Michie
    ‘This book is a tour de force on the dynamics of globalisation. It provides an overview of the main trends and shows how seemingly geographically remote issues are connected. Far from commonplace, it manages to provide original and provo...
    Paperback (2017)

    List price £19.95

    Member price £15.96

    Hardback (2017)

    List price £85.00

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  11. Add to Wish List Managing the Family Business

    Managing the Family Business

    Thomas Zellweger
    ‘Zellweger’s book serves as a foundational text in its marriage of theory and practice. The text effectively fills a large gap in available resources on family firms and starts an engaging discourse highlighting their common challenges a...
    Paperback (2017)

    List price £43.95

    Member price £35.16

    Hardback (2017)

    List price £137.00

    Member price £123.30

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    £35.16

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  12. Add to Wish List The Fundamentals of Contract Law and Clauses

    The Fundamentals of Contract Law and Clauses

    Nancy S. Kim
    ‘Professor Kim’s book is ideal for anyone interested in improving their contract negotiation skills. Through its blend of contract doctrine, case summaries, sample clauses and questions designed to encourage reflection, the book provides...
    Paperback (2016)

    List price £30.95

    Member price £24.76

    Hardback (2016)

    List price £103.00

    Member price £92.70

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