Business and Management
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![Global Strategy and Management]()
Global Strategy and Management
Paul N. Gooderham, Birgitte Grøgaard, Kirsten Foss
This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integrat...eBook:Find out more£39.96
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![Working Internationally]()
Working Internationally
Yvonne McNulty, Chris Brewster
Managing expatriates and other ‘traditional’ internationally mobile workers is a significant part of many academic programmes and the focus of some specialist ones. But we cannot answer the big questions about global mobility if we exclu...eBook:Find out more£27.16
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![Economics for Nonprofit Managers and Social Entrepreneurs]()
Economics for Nonprofit Managers and Social Entrepreneurs
Dennis R. Young, Richard Steinberg, Rosemarie Emanuele, Walter O. Simmons
Economics for Nonprofit Managers and Social Entrepreneurs shows how economics contributes to better managerial decisions on social matters. This second edition of the original economics text for nonprofit managers, adds risk analysis, ga...eBook:Find out more£27.16
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![The Economics of Business Enterprise]()
The Economics of Business Enterprise
Martin Ricketts
This new edition of The Economics of Business Enterprise provides a comprehensive survey of the theory of the firm from the perspective of New Institutional Economics. It continues to emphasise the role of the entrepreneur within the fir...eBook:Find out more£41.56
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![Globalization]()
Globalization
C. Gopinath
Globalization evokes mixed responses. It is praised for facilitating business, greater trade between nations and reducing poverty, and is also accused of causing job losses and homogenizing culture. While some nations cheer its benefits,...eBook:Find out more£25.56
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![Digital Marketing]()
Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more£26.36
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![Service Operations Management, Second Edition]()
Service Operations Management, Second Edition
David W. Parker
Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. W...eBook:Find out more£48.76
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![Essentials of Entrepreneurship Second Edition]()
Essentials of Entrepreneurship Second Edition
Robert A. Baron, Keith M. Hmieleski
Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text e...eBook:Find out more£32.76
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![Foreign Operation Methods]()
Foreign Operation Methods
Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the...eBook:Find out more£35.16
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more£17.56
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![The Disappearing Product]()
The Disappearing Product
Chris Bilton
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...eBook:Find out more£31.16
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![Unraveling the Mysteries of Case Study Research]()
Unraveling the Mysteries of Case Study Research
Marilyn L. Taylor, Mikael Søndergaard
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project,...eBook:Find out more£27.16
