Business and Management
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more£22.36
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![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
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![Research Handbook on Strategic Entrepreneurship]()
Research Handbook on Strategic Entrepreneurship
Edited by Vishal K. Gupta, A. B. Goktan, Galina V. Shirokova, Amit Karna
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars a...eBook:Find out more£32.76
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more£26.36
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![Research Handbook on Knowledge Transfer and International Business]()
Research Handbook on Knowledge Transfer and International Business
Edited by Zaheer Khan, Smitha R. Nair, Yong K. Lew
This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related ...eBook:Find out more£32.76
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![Research Handbook on Entrepreneurship as Practice]()
Research Handbook on Entrepreneurship as Practice
Edited by Neil A. Thompson, Orla Byrne, Anna Jenkins, Bruce T. Teague
This Research Handbook advances entrepreneurship theory in new ways by integrating and contributing to contemporary theories of practice. Leading theorists and entrepreneurship experts, who are part of the growing Entrepreneurship as Pra...eBook:Find out more£32.76
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![How to Engage Policy Makers with Your Research]()
How to Engage Policy Makers with Your Research
Edited by Tim Vorley, Syahirah Abdul Rahman, Lauren Tuckerman, Phil Wallace
Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, i...eBook:Find out more£26.36
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more£26.36
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![Political Change through Social Innovation]()
Political Change through Social Innovation
Frank Moulaert, Bob Jessop, Erik Swyngedouw, Liana Simmons, Pieter Van den Broeck
This book addresses the key question of why socially innovative initiatives, including attempts to rejuvenate democracy by introducing new modes of participation, are not leading to a democratization of the State or overcoming the gap be...eBook:Find out more£16.76
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![How to Develop Entrepreneurial Graduates, Ideas and Ventures]()
How to Develop Entrepreneurial Graduates, Ideas and Ventures
Edited by Kath Penaluna, Colin Jones, Andy Penaluna
Charged with developing learning, teaching and assessment practices that go beyond delivering discipline-specific subject knowledge, the demands on entrepreneurial educators have increased in recent decades. This guide will help educator...eBook:Find out more£19.96
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![Institutional Theory and Organizational Change]()
Institutional Theory and Organizational Change
Staffan Furusten
Fully revised and refined, this new edition of Institutional Theory and Organizational Change considers the developments in the field of institutional organization theory over the past decade. With each chapter being significantly update...eBook:Find out more£19.16
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![Research Handbook of Innovation for a Circular Economy]()
Research Handbook of Innovation for a Circular Economy
Edited by Siri Jakobsen, Thomas Lauvås, Francesco Quatraro, Einar Rasmussen, Marianne Steinmo
The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.eBook:Find out more£32.76
