Branding
-
Add to Wish List
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
-
Add to Wish List
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...eBook:Find out more£19.16
-
Add to Wish List
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more£30.36
-
Add to Wish List
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more£25.56
-
Add to Wish List
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...eBook:Find out more£27.96
-
Add to Wish List
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more£40.76