Branding
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie... -
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![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un... -
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...eBook:Find out more£25.00
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...eBook:Find out more£25.00
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![Political Brands]()
Political Brands
Ciara Torres-Spelliscy
‘Professor Torres-Spelliscy has written a haunting, informative, and provocative narrative tying together many of these threats. You may not sleep quite as well after you read this important book, but you will be substantially smarter fo...eBook:Find out more£25.00
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![Creating Cities/Building Cities]()
Creating Cities/Building Cities
Peter K. Kresl, Daniele Ietri
‘In the 21st century, cities will increasingly become the dominant centres of economic and social activity and interaction. Understanding how they evolve and develop will be of crucial importance to ensuring their long-term success and s...eBook:Find out more£25.00
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![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...eBook:Find out more£25.00
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...eBook:Find out more£25.00
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, USeBook:Find out more£36.76
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![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...eBook:Find out more£25.56
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![Towards Effective Place Brand Management]()
Towards Effective Place Brand Management
Edited by Gregory Ashworth, Mihalis Kavaratzis
‘The study and practise of place branding has reached a point where so much has been undertaken from a range of disciplines, each with its own terminology, methodology, and theoretical foundations, that the resulting mass requires distil...eBook:Find out more£25.00
