Branding

  1. Add to Wish List Concise Introduction to Sport Marketing

    Concise Introduction to Sport Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (2023)

    List price £27.95

    Member price £22.36

    Hardback (2023)

    List price £85.00

    Member price £76.50

    eBook:

    £22.36

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  2. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price £73.00

    Member price £65.70

    Paperback (2023)

    List price £23.95

    Member price £19.16

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    £19.16

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  3. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price £131.00

    Member price £117.90

    Paperback (2022)

    List price £37.95

    Member price £30.36

    eBook:

    £30.36

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  4. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price £115.00

    Member price £103.50

    Paperback (2022)

    List price £31.95

    Member price £25.56

    eBook:

    £25.56

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  5. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (2013)

    List price £34.95

    Member price £27.96

    Hardback (2011)

    List price £99.00

    Member price £89.10

    eBook:

    £27.96

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  6. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price £50.95

    Member price £40.76

    Hardback (2011)

    List price £131.00

    Member price £117.90

    eBook:

    £40.76

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