£

Branding

  1. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price £45.95

    Member price £36.76

    Hardback (2011)

    List price £120.00

    Member price £108.00

    eBook:

    £36.76

    Find out more
  2. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    ‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...
    Paperback (2013)

    List price £31.95

    Member price £25.56

    Hardback (2011)

    List price £90.00

    Member price £81.00

    eBook:

    £25.56

    Find out more
My Cart