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  1. Add to Wish List How to Achieve Societal Impact through Engaged and Collaborative Scholarship

    How to Achieve Societal Impact through Engaged and Collaborative Scholarship

    Edited by Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers
    Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does ...
    Hardback (September 2024)

    List price £135.00

    Member price £121.50

    Not yet published
  2. Add to Wish List Understanding Collaborative Consumption

    Understanding Collaborative Consumption

    Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
    This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...
    Hardback (April 2024)

    List price £105.00

    Member price £94.50

    eBook:

    £25.00

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  3. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (2022)

    List price £18.95

    Member price £15.16

    Hardback (2022)

    List price £89.00

    Member price £80.10

    eBook:

    £15.16

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  4. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price £17.97

    Member price £14.38

    Hardback (2022)

    List price £89.00

    Member price £80.10

    eBook:

    £14.38

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  5. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price £18.95

    Member price £15.16

    Hardback (2022)

    List price £89.00

    Member price £80.10

    eBook:

    £15.16

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  6. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price £30.95

    Member price £24.76

    Hardback (2022)

    List price £99.00

    Member price £89.10

    eBook:

    £24.76

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