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Advanced Introduction to Digital Marketing

Utpal Dholakia

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...

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Member price £15.16

List price ~~£89.00~~

Member price £80.10

eBook:

£15.16

Advanced Introduction to Marketing Strategy

George Day

This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...

List price ~~£17.97~~

Member price £14.38

List price ~~£89.00~~

Member price £80.10

eBook:

£14.38

Advanced Introduction to Advertising

Patrick De Pelsmacker

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...

List price ~~£18.95~~

Member price £15.16

List price ~~£89.00~~

Member price £80.10

eBook:

£15.16

Cross-Cultural Marketing

Edited by Tiziano Vescovi

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...

List price ~~£30.95~~

Member price £24.76

List price ~~£99.00~~

Member price £89.10

eBook:

£24.76