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Branding

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  1. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (2013)

    List price £31.95

    Member price £25.56

    Hardback (2011)

    List price £90.00

    Member price £81.00

    eBook:

    £25.56

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  2. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price £45.95

    Member price £36.76

    Hardback (2011)

    List price £120.00

    Member price £108.00

    eBook:

    £36.76

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  3. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...
    Hardback (2010)

    List price £105.00

    Member price £94.50

    eBook:

    £25.00

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