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Branding

  1. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price £120.00

    Member price £108.00

    Paperback (September 2022)

    List price £37.00

    Member price £29.60

    eBook:

    £29.60

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  2. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...
    Hardback (2020)

    List price £150.00

    Member price £135.00

    Paperback (2021)

    List price £30.00

    Member price £24.00

    eBook:

    £24.00

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  3. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price £36.95

    Member price £29.56

    Hardback (2017)

    List price £130.00

    Member price £117.00

    eBook:

    £29.56

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  4. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price £49.00

    Member price £39.20

    Hardback (2012)

    List price £175.00

    Member price £157.50

    eBook:

    £39.20

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  5. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (2013)

    List price £31.95

    Member price £25.56

    Hardback (2011)

    List price £90.00

    Member price £81.00

    eBook:

    £25.56

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  6. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price £45.95

    Member price £36.76

    Hardback (2011)

    List price £120.00

    Member price £108.00

    eBook:

    £36.76

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