£

Branding

  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

    Member price £13.16

    Not yet published
    Hardback (October 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  2. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    ‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c...
    Paperback (June 2022)

    List price £15.95

    Member price £12.76

    Hardback (June 2022)

    List price £85.00

    Member price £76.50

  3. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

    Member price £76.50

    eBook:

    £12.76

    Find out more
  4. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

    Member price £85.50

    eBook:

    £23.96

    Find out more
  5. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price £150.00

    Member price £135.00

    Paperback (2021)

    List price £30.00

    Member price £24.00

    eBook:

    £24.00

    Find out more
  6. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price £36.95

    Member price £29.56

    Hardback (2017)

    List price £130.00

    Member price £117.00

    eBook:

    £29.56

    Find out more
  7. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price £49.00

    Member price £39.20

    Hardback (2012)

    List price £175.00

    Member price £157.50

    eBook:

    £39.20

    Find out more
  8. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    ‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...
    Paperback (2013)

    List price £31.95

    Member price £25.56

    Hardback (2011)

    List price £90.00

    Member price £81.00

    eBook:

    £25.56

    Find out more
  9. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price £45.95

    Member price £36.76

    Hardback (2011)

    List price £120.00

    Member price £108.00

    eBook:

    £36.76

    Find out more
My Cart