Branding
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more£12.76
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more£23.96
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more£24.00
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...eBook:Find out more£29.56
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![Handbook of Marketing Strategy]()
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more£39.20
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![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...eBook:Find out more£25.56
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, USeBook:Find out more£36.76
