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Business Analytics

  1. Add to Wish List A Research Agenda for Knowledge Management and Analytics

    A Research Agenda for Knowledge Management and Analytics

    Edited by Jay Liebowitz
    ‘Knowledge management and analytics originate from different viewpoints. One focuses on people and organizations knowing (or not knowing); the other on people and organizations doing (or hoping to do). As there is little point in knowing...
    Hardback (2021)

    List price £90.00

    Member price £81.00

    Paperback (December 2021)

    List price £24.95

    Member price £19.96

    eBook:

    £19.96

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  2. Add to Wish List Managing AI Wisely

    Managing AI Wisely

    Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
    ‘Wonderfully written, this book will resonate with every manager who is currently grappling with implementing AI in their organization. By analyzing real-life case studies, the authors go way beyond the AI hype and dive into the intricat...
    Hardback (2021)

    List price £70.00

    Member price £63.00

    eBook:

    £25.00

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  3. Add to Wish List Big Data

    Big Data

    Edited by John S. Pedersen, Adrian Wilkinson
    ‘The book is a rich collection of the broader applications of big data to a wide variety of emerging contexts, not only including social media, energy, healthcare, human resources, tourism and smart cities, but also less-examined applica...
    Hardback (2019)

    List price £115.00

    Member price £103.50

    eBook:

    £25.00

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  4. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    ‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...
    Paperback (2019)

    List price £47.00

    Member price £37.60

    Hardback (2018)

    List price £200.00

    Member price £180.00

    eBook:

    £37.60

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  5. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (2019)

    List price £32.00

    Member price £25.60

    Hardback (2017)

    List price £84.00

    Member price £75.60

    eBook:

    £25.60

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