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Business Analytics

  1. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price £47.00

    Member price £37.60

    Hardback (2018)

    List price £206.00

    Member price £185.40

    eBook:

    £37.60

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