Business Analytics
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
‘Knowledge management and analytics originate from different viewpoints. One focuses on people and organizations knowing (or not knowing); the other on people and organizations doing (or hoping to do). As there is little point in knowing...eBook:Find out more£21.56
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![Managing AI Wisely]()
Managing AI Wisely
Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
‘Wonderfully written, this book will resonate with every manager who is currently grappling with implementing AI in their organization. By analyzing real-life case studies, the authors go way beyond the AI hype and dive into the intricat...eBook:Find out more£25.00
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![Big Data]()
Big Data
Edited by John S. Pedersen, Adrian Wilkinson
‘The book is a rich collection of the broader applications of big data to a wide variety of emerging contexts, not only including social media, energy, healthcare, human resources, tourism and smart cities, but also less-examined applica...eBook:Find out more£25.00
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![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...eBook:Find out more£25.60
