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Business Analytics

  1. Add to Wish List A Research Agenda for Knowledge Management and Analytics

    A Research Agenda for Knowledge Management and Analytics

    Edited by Jay Liebowitz
    Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...
    Hardback (2021)

    List price £90.00

    Member price £81.00

    Paperback (2021)

    List price £26.95

    Member price £21.56

    eBook:

    £21.56

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  2. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...
    Paperback (2019)

    List price £32.00

    Member price £25.60

    Hardback (2017)

    List price £85.00

    Member price £76.50

    eBook:

    £25.60

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