£

Business Analytics

  1. Add to Wish List A Research Agenda for Knowledge Management and Analytics

    A Research Agenda for Knowledge Management and Analytics

    Edited by Jay Liebowitz
    ‘Knowledge management and analytics originate from different viewpoints. One focuses on people and organizations knowing (or not knowing); the other on people and organizations doing (or hoping to do). As there is little point in knowing...
    Hardback (2021)

    List price £90.00

    Member price £81.00

    Paperback (2021)

    List price £26.95

    Member price £21.56

    eBook:

    £21.56

    Find out more
  2. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (February 2019)

    List price £32.00

    Member price £25.60

    Out of Stock
    Hardback (2017)

    List price £85.00

    Member price £76.50

    eBook:

    £25.60

    Find out more
My Cart