International Business
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Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more£48.00
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International Business Negotiations
Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...eBook:Find out more£25.00
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International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more£25.00
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How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook:Find out more£23.96
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Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...eBook:Find out more£24.00
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Research Handbook of Global Leadership
Edited by Lena Zander
'In the Research Handbook of Global Leadership, Lena Zander has masterfully charted the topography of the area of global leadership and brought together many of the leading thinkers in the field to create a timely and important reference...eBook:Find out more£48.00
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Resolving the Crisis in Research by Changing the Game
Morten Huse
‘Huse makes an original, convincing contribution that not only gets to the heart of the problem with the current publish or perish culture driving academic research but he also proposes a bold, innovative ecosystem that can free us to en...eBook:Find out more£25.00
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Multinational Enterprises and Emerging Economies
Klaus E. Meyer
‘The advance of post-war globalisation since China’s Open Door Policy of 1978 and the Fall of the Berlin Wall in 1989 has transformed international business. It has stimulated both inward and outward investment flows in emerging economic...eBook:Find out more£25.00
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The Infrastructured State
Colin Turner
‘If you want to get a comprehensive and in-depth understanding of the nature of infrastructure then I thoroughly recommend you read this book. In this work, Colin Turner strikes a well-crafted balance between conceptual and empirical ins...eBook:Find out more£25.00
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Chinese Outward Foreign Direct Investment
Edited by Peter J. Buckley, Hinrich Voss
‘Chinese Outward Foreign Direct Investment by Peter J. Buckley and Hinrich Voss provides a comprehensive collection of some of the leading academic articles published on Chinese multinationals. This wonderful collection helps clarify the...eBook:Find out more£236.00
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International Management
Peter Stanwick, Sarah Stanwick
International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must ad...eBook:Find out more£25.00
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Socially Responsible International Business
Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Constantinos N. Leonidou
‘Clearly, sustainability and social responsibility are becoming an indispensable priority for corporations. This book arrives at exactly the right time, as academics and students alike become acutely aware of the importance of corporate ...eBook:Find out more£25.00