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International Business

  1. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (October 2022)

    List price £150.00

    Member price £135.00

    Not yet published
  2. Add to Wish List Research Handbook on Foreign Exit, Relocation and Re-entry

    Research Handbook on Foreign Exit, Relocation and Re-entry

    Edited by Jorma Larimo, Pratik Arte, Carlos M.P. Sousa, Pervez N. Ghauri, José Mata
    This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.
    Hardback (July 2022)

    List price £155.00

    Member price £139.50

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