£

International Business

  1. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (October 2022)

    List price £155.00

    Member price £139.50

My Cart