International Business

Page
  1. Add to Wish List Theories of the Multinational Firm

    Theories of the Multinational Firm

    Mats Forsgren
    Internationally useful at undergraduate and postgraduate level, the fourth edition of this highly successful textbook analyzes and compares six different theories of the multinational firm, called the Dominating, the Coordinating, the Kn...
    Paperback (May 2024)

    List price £29.95

    Member price £23.96

    Not yet published
    Hardback (May 2024)

    List price £90.00

    Member price £81.00

    Not yet published
  2. Add to Wish List International Entrepreneurship

    International Entrepreneurship

    Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
    Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...
    Paperback (2023)

    List price £32.95

    Member price £26.36

    Hardback (2023)

    List price £85.00

    Member price £76.50

    eBook:

    £26.36

    Find out more
  3. Add to Wish List The Global Challenge

    The Global Challenge

    Vladimir Pucik, Ingmar Björkman, Paul Evans, Günter K. Stahl
    In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing tod...
    Paperback (2023)

    List price £39.00

    Member price £31.20

    Hardback (2023)

    List price £150.00

    Member price £135.00

    eBook:

    £31.20

    Find out more
  4. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price £31.95

    Member price £25.56

    Hardback (2023)

    List price £110.00

    Member price £99.00

    eBook:

    £25.56

    Find out more
  5. Add to Wish List Globalization

    Globalization

    C. Gopinath
    Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...
    Paperback (2023)

    List price £35.00

    Member price £28.00

    Hardback (2023)

    List price £95.00

    Member price £85.50

    eBook:

    £28.00

    Find out more
  6. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (2022)

    List price £18.95

    Member price £15.16

    Hardback (2022)

    List price £89.00

    Member price £80.10

    eBook:

    £15.16

    Find out more
  7. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...
    Paperback (2022)

    List price £31.95

    Member price £25.56

    Hardback (2022)

    List price £120.00

    Member price £108.00

    eBook:

    £25.56

    Find out more
  8. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price £35.95

    Member price £28.76

    Hardback (2022)

    List price £109.00

    Member price £98.10

    eBook:

    £28.76

    Find out more
  9. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price £18.95

    Member price £15.16

    Hardback (2022)

    List price £89.00

    Member price £80.10

    eBook:

    £15.16

    Find out more
  10. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price £30.95

    Member price £24.76

    Hardback (2022)

    List price £99.00

    Member price £89.10

    eBook:

    £24.76

    Find out more
  11. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...
    Paperback (2021)

    List price £32.95

    Member price £26.36

    Hardback (2021)

    List price £115.00

    Member price £103.50

    eBook:

    £26.36

    Find out more
  12. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price £35.95

    Member price £28.76

    Hardback (2021)

    List price £104.00

    Member price £93.60

    eBook:

    £28.76

    Find out more
Page
My Cart