International Business
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International Business Marketing in Emerging Country Markets
Hans Jansson
International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...eBook:Find out more£27.16
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Multinational Enterprises and the Global Economy, Second Edition
John H. Dunning, Sarianna M. Lundan
This thoroughly updated and revised edition of a widely acclaimed, classic text will be required reading for academics, policymakers and advanced students of international business worldwide. Employing a distinctive and unified framework...eBook:Find out more£39.96
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International Business Strategy in Emerging Country Markets
Hans Jansson
This book will strongly appeal to postgraduate students, researchers and academics focussing on international business strategy. It will also equip managers and consultants with frameworks and tools to facilitate a deeper understanding o...eBook:Find out more£29.56