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International Business

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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

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    Hardback (October 2022)

    List price £85.00

    Member price £76.50

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  2. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    ‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t...
    Paperback (July 2022)

    List price £55.00

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    Hardback (July 2022)

    List price £100.00

    Member price £90.00

  3. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price £34.95

    Member price £27.96

    Hardback (2022)

    List price £105.00

    Member price £94.50

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  4. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

    Member price £76.50

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    £12.76

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  5. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

    Member price £85.50

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  6. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo...
    Paperback (2021)

    List price £29.95

    Member price £23.96

    Hardback (2021)

    List price £105.00

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  7. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price £32.95

    Member price £26.36

    Hardback (2021)

    List price £95.00

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  8. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    ‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...
    Paperback (2021)

    List price £16.45

    Member price £13.16

    Hardback (2021)

    List price £85.00

    Member price £76.50

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    £13.16

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  9. Add to Wish List International Business Negotiations

    International Business Negotiations

    Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
    This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...
    Paperback (2020)

    List price £41.95

    Member price £33.56

    Hardback (2020)

    List price £100.00

    Member price £90.00

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  10. Add to Wish List Introduction to International Business Transactions

    Introduction to International Business Transactions

    Aaron X. Fellmeth
    This innovative textbook introduces the legal concepts, regimes and actors that regulate international business transactions. The book guides readers through the major aspects of international business law using state-of-the-art teaching...
    Hardback (2020)

    List price £131.00

    Member price £117.90

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    £25.00

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  11. Add to Wish List International Business Strategy in Complex Markets

    International Business Strategy in Complex Markets

    Hans Jansson
    In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...
    Paperback (2020)

    List price £41.95

    Member price £33.56

    Hardback (2020)

    List price £121.00

    Member price £108.90

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  12. Add to Wish List International Management

    International Management

    Peter Stanwick, Sarah Stanwick
    International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must ad...
    Paperback (2020)

    List price £46.95

    Member price £37.56

    Hardback (2020)

    List price £152.00

    Member price £136.80

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