International Business
-
Add to Wish List
![Handbook of Mixed Methods Research in Business and Management]()
Handbook of Mixed Methods Research in Business and Management
Edited by Roslyn Cameron, Xanthe Golenko
This timely Handbook illustrates a myriad of theoretical and practical applications in the utility of mixed methods research (MMR) in business and management. It surveys innovations in MMR to provide a full overview of the past, current,... -
Add to Wish List
![Research Handbook of Global Families]()
Research Handbook of Global Families
Edited by Yvonne Kallane, Joanne Mutter, Heidi Collins
With research into the lives of global families becoming an increasing focus worldwide, this Research Handbook is a timely compendium of contemporary scholarship. It aptly describes the work-family interface, delving into the unique dime... -
Add to Wish List
![The Elgar Companion to Corporate Social Responsibility and the Sustainable Development Goals]()
The Elgar Companion to Corporate Social Responsibility and the Sustainable Development Goals
Edited by Samuel O. Idowu, Liangron Zu
This timely Companion analyses how corporate social responsibility (CSR) can accelerate the achievement of the UN’s Sustainable Development Goals. Global experts from a wide range of disciplines develop a flexible, diverse, and reconstru... -
Add to Wish List
![International Entrepreneurship]()
International Entrepreneurship
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...eBook:Find out more£26.36
-
Add to Wish List
![Globalization]()
Globalization
C. Gopinath
Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...eBook:Find out more£28.00
-
Add to Wish List
![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more£13.56
-
Add to Wish List
![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...eBook:Find out more£24.76
-
Add to Wish List
![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more£27.96
-
Add to Wish List
![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£12.76
-
Add to Wish List
![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more£23.96
-
Add to Wish List
![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...eBook:Find out more£25.56
-
Add to Wish List
![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more£27.96
