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International Business

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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price £16.45

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    Hardback (October 2022)

    List price £85.00

    Member price £76.50

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  2. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (2021)

    List price £90.00

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    Paperback (August 2022)

    List price £35.00

    Member price £28.00

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  3. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    ‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t...
    Paperback (July 2022)

    List price £55.00

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    Hardback (July 2022)

    List price £100.00

    Member price £90.00

  4. Add to Wish List A Research Agenda for Corporations

    A Research Agenda for Corporations

    Christopher May
    ‘May persuasively makes the case for scholars to take a more holistic approach to research on corporations. He rightly argues that too many scholars take a narrow disciplinary view, while others downplay or ignore corporations in their a...
    Hardback (2020)

    List price £74.00

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    Paperback (2022)

    List price £25.00

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    £20.00

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  5. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price £34.95

    Member price £27.96

    Hardback (2022)

    List price £105.00

    Member price £94.50

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  6. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (2022)

    List price £15.95

    Member price £12.76

    Hardback (2022)

    List price £85.00

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    £12.76

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  7. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price £29.95

    Member price £23.96

    Hardback (2022)

    List price £95.00

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  8. Add to Wish List Field Guide to Intercultural Research

    Field Guide to Intercultural Research

    Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
    ‘The Field Guide to Intercultural Research contains a plethora of practical, insightful, and wise advice gleaned from scholars who have spent their careers engaged in intercultural research projects. The book is an important contribution...
    Hardback (2021)

    List price £115.00

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    Paperback (2022)

    List price £35.00

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  9. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo...
    Paperback (2021)

    List price £29.95

    Member price £23.96

    Hardback (2021)

    List price £105.00

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  10. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price £32.95

    Member price £26.36

    Hardback (2021)

    List price £95.00

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    £26.36

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  11. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    ‘Finally, a Handbook of global value chains. This collection establishes the state of the art in knowledge on the industrial form – the GVC – that has transformed capitalism for better and worse and which is at the centre of contemporary...
    Hardback (2019)

    List price £221.00

    Member price £198.90

    Paperback (2021)

    List price £45.00

    Member price £36.00

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    £36.00

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  12. Add to Wish List Research Handbook of Global Leadership

    Research Handbook of Global Leadership

    Edited by Lena Zander
    'In the Research Handbook of Global Leadership, Lena Zander has masterfully charted the topography of the area of global leadership and brought together many of the leading thinkers in the field to create a timely and important reference...
    Hardback (2020)

    List price £196.00

    Member price £176.40

    Paperback (2021)

    List price £40.00

    Member price £32.00

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    £32.00

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