International Business

  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price £18.95

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  2. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

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  3. Add to Wish List Field Guide to Intercultural Research

    Field Guide to Intercultural Research

    Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
    This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well a...
    Hardback (2021)

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    Paperback (2022)

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  4. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...
    Paperback (2021)

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  5. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

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    Hardback (2021)

    List price £104.00

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  6. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...
    Hardback (2019)

    List price £242.00

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    Paperback (2021)

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  7. Add to Wish List Research Handbook of International Talent Management

    Research Handbook of International Talent Management

    Edited by Yipeng Liu
    International talent management has become a critically important topic for scholarly discussion, in policy debates, and among the business community. Despite this, however, research into talent management tends to lack theoretical under...
    Hardback (2019)

    List price £182.00

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  8. Add to Wish List Research Handbook of Global Leadership

    Research Handbook of Global Leadership

    Edited by Lena Zander
    The Research Handbook of Global Leadership is an exciting new Handbook that brings together an international, prominent group of scholars to take a fresh look at global leadership, and query why and how global leaders can make a differen...
    Hardback (2020)

    List price £214.00

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    Paperback (2021)

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  9. Add to Wish List Resolving the Crisis in Research by Changing the Game

    Resolving the Crisis in Research by Changing the Game

    Morten Huse
    This groundbreaking book arrives at a time of growing concern for the future of true scholarship. Calling for coordinated efforts to reorganise the scholarly ecosystem, Morten Huse reflects on the past and looks to the future to uncover ...
    Hardback (2020)

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    Paperback (2021)

    List price £21.95

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  10. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

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  11. Add to Wish List Productivity and the Pandemic

    Productivity and the Pandemic

    Edited by Philip McCann, Tim Vorley
    This forward-thinking book examines the potential impacts of the Covid-19 pandemic on productivity. Productivity and the Pandemic features 21 chapters authored by 46 experts, examining different aspects of how the pandemic is likely to i...
    Paperback (2021)

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    List price £109.00

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  12. Add to Wish List International Business Negotiations

    International Business Negotiations

    Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
    This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...
    Paperback (2020)

    List price £46.95

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    List price £109.00

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