Knowledge Management
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more£25.56
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![Happimetrics]()
Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...eBook:Find out more£22.36
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more£24.76
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more£29.60
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more£23.16
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![Organizational Project Management]()
Organizational Project Management
Ralf Müller, Nathalie Drouin, Shankar Sankaran
This concise text introduces an integrated view of all project management-related activities in an organization, called Organizational Project Management (OPM). Practical cases from several organizations, as well as popular theories such...eBook:Find out more£27.16
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![Advanced Imagineering]()
Advanced Imagineering
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributi...eBook:Find out more£22.36
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![Capitalizing on Creativity at Work]()
Capitalizing on Creativity at Work
Edited by Miha Škerlavaj, Matej Cerne, Anders Dysvik, Arne Carlsen
How does one implement highly creative ideas in the workplace? Though creativity fuels modern businesses and organizations, imaginative ideas are less likely to be implemented than moderate ones. The crux of this issue is explored as con...eBook:Find out more£28.76
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![Creating Wealth from Knowledge]()
Creating Wealth from Knowledge
Edited by John Bessant, Tim Venables
This book illustrates that, although innovation has always mattered in economic development, simply increasing expenditure in creating knowledge may not be the answer: we need to look at the whole system through which such knowledge tran...eBook:Find out more£40.76
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![Learning to Compete in European Universities]()
Learning to Compete in European Universities
Edited by Maureen McKelvey, Magnus Holmén
This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-b...eBook:Find out more£33.56
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![Collaborating with Customers to Innovate]()
Collaborating with Customers to Innovate
Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...eBook:Find out more£23.96
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![Public or Private Economies of Knowledge?]()
Public or Private Economies of Knowledge?
Mark Harvey, Andrew McMeekin
This book presents an analytical framework for understanding the shifting ‘great divide’ in capitalist economies of knowledge. The authors develop a novel economic sociology of innovation, based on the ‘instituted economic process’ app...eBook:Find out more£31.16
