Management and Universities
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more£24.76
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...eBook:Find out more£28.00
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![Entrepreneurship in Action]()
Entrepreneurship in Action
Edited by Eric W. Liguori, Mark Tonelli
This book offers an in-depth examination of six exemplar student-run ventures. These ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable ...eBook:Find out more£18.36
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![A Research Agenda for the Entrepreneurial University]()
A Research Agenda for the Entrepreneurial University
Edited by Ulla Hytti
This far-reaching Research Agenda highlights the main features of entrepreneurial university research over the two decades since the concept was first introduced, and examines how technological, environmental and social changes will affe...eBook:Find out more£24.76
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![From Ivory Tower to Academic Commitment and Leadership]()
From Ivory Tower to Academic Commitment and Leadership
Amalya Oliver-Lumerman, Gili S. Drori
How is the public mission of universities to change in the face of today’s global challenges? How is the 21st Century university to balance its long-standing traditions and its commitment to teaching, research and commercialization with ...eBook:Find out more£21.56
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more£29.60
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more£20.00
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![Modern Day Challenges in Academia]()
Modern Day Challenges in Academia
Edited by Marilena Antoniadou, Mark Crowder
Examining the modern day challenges faced by academics throughout their working lives, this timely book investigates the ways in which academic careers are changing, the reasons for these changes and their potential future impacts. Contr...eBook:Find out more£28.00
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![How to Become an Entrepreneurship Educator]()
How to Become an Entrepreneurship Educator
Edited by Colin Jones
How to Become an Entrepreneurship Educator is the first book to tackle the pressing issue of where to find the educators to meet the global demand for entrepreneurship education. Chapters unite the developmental trajectories of 20 eminen...eBook:Find out more£20.00
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![How to Manage Student Consulting Projects]()
How to Manage Student Consulting Projects
Joseph R. Weintraub, George A. Lee, Arline A. MacCormack
How to Manage Student Consulting Projects describes the key principles and tools needed by project advisors to manage student consulting projects in an academic setting. The authors highlight different approaches for managing student con...eBook:Find out more£17.56
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![How to Become an Entrepreneur in a Week]()
How to Become an Entrepreneur in a Week
Edited by Lise Aaboen, Hans Landström, Roger Sørheim
Can you learn to be an entrepreneur in a week? The book focuses on short entrepreneurship education initiatives and includes eleven courses from European research-based universities. The book provides insights on best practice and lesso...eBook:Find out more£20.76
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![Resolving the Crisis in Research by Changing the Game]()
Resolving the Crisis in Research by Changing the Game
Morten Huse
This groundbreaking book arrives at a time of growing concern for the future of true scholarship. Calling for coordinated efforts to reorganise the scholarly ecosystem, Morten Huse reflects on the past and looks to the future to uncover ...eBook:Find out more£15.96
