Marketing

  1. Add to Wish List The Human Dimension of the Circular Economy

    The Human Dimension of the Circular Economy

    Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
    This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...
    Hardback (March 2024)

    List price £110.00

    Member price £99.00

    Not yet published
  2. Add to Wish List A Research Agenda for Service Marketing

    A Research Agenda for Service Marketing

    Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
    This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...
    Hardback (February 2024)

    List price £120.00

    Member price £108.00

    Not yet published
  3. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (January 2024)

    List price £27.95

    Member price £22.36

    Not yet published
    Hardback (January 2024)

    List price £85.00

    Member price £76.50

    Not yet published
  4. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (December 2023)

    List price £95.00

    Member price £85.50

    Not yet published
  5. Add to Wish List Marketing Automation and Decision Making

    Marketing Automation and Decision Making

    Simone Guercini
    The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...
    Hardback (December 2023)

    List price £80.00

    Member price £72.00

    Not yet published
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