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Marketing

  1. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (July 2022)

    List price £80.00

    Member price £72.00

    Not yet published
  2. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    ‘Kam and Rimmer provide a unique and practical perspective into how emerging revolutionary technologies are transforming consumption and supply chains. Their transdisciplinary perspective helps in understanding this complex topic affecti...
    Hardback (May 2022)

    List price £85.00

    Member price £76.50

    Not yet published
  3. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (May 2022)

    List price £80.00

    Member price £72.00

    Not yet published
  4. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    ‘Understanding contemporary politics is to understand marketing. Bruce and Todd Newman have edited a volume that can instruct modern princes on the virtue needed to gain and hold power. But democracy can prevail only if research in this ...
    Hardback (April 2022)

    List price £80.00

    Member price £72.00

    Not yet published
  5. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un...
    Hardback (April 2022)

    List price £70.00

    Member price £63.00

    Not yet published
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