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Marketing

  1. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (February 2023)

    List price £29.95

    Member price £23.96

    Not yet published
    Hardback (February 2023)

    List price £100.00

    Member price £90.00

    Not yet published
  2. Add to Wish List The Artisan Brand

    The Artisan Brand

    Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
    Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...
    Hardback (October 2022)

    List price £100.00

    Member price £90.00

    Not yet published
  3. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (August 2022)

    List price £80.00

    Member price £72.00

  4. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (August 2022)

    List price £75.00

    Member price £67.50

  5. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (July 2022)

    List price £105.00

    Member price £94.50

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